Many of the posters in this collection were designed by John Gilroy (1898-1985), who worked for the Irish brewery from 1928 to the 1960s. According to the company, Gilroy was inspired by a sea lion that he believed was smart enough to balance a pint of stout on its nose. That was the concept behind the long-lived “My Goodness, My Guinness” campaign. His 1935 sea lion poster is among those offered at Swann, estimated at $700-1,000, as are other Gilroy animals, including a toucan, an ostrich, and a turtle who encourages you to “Have a Guinness when you’re Tired.”
The toucan became especially iconic with the “Guinness-a-day” campaign. “That fans still adorn their walls with this poster today is a testament to the creative relationship between Gilroy and Guinness,” according to the company’s website.