News | April 26, 2013

NorthStar Moving Partners with Abell Auction Co. to Help Collectors with Estate Sales

LOS ANGELES, CA — April 2013 — For those that have been named an executor of an estate or are looking to downsize a home, NorthStar Moving ® Company, the leading eco-luxury mover in California, has unveiled a new customized package with A.N. Abell Auction Company to alleviate the stress and uncertainty of selling treasured possessions.

According to the Demand Institute, more than 40 percent of Americans ages 50 to 64 plan to move within the next five years or so. Baby boomers are deciding they don’t need their spacious homes anymore and at the same time, they are often handed the responsibility of selling their parents’ estates. Both transitions are overwhelming and emotional. Through this new partnership with Abell Auction, NorthStar Moving is making moving and estate sales a one-step, seamless process.

As seen on PBS’ Market Warriors, Abell Auction personally guides clients through the entire process.  First, they will evaluate and assess auction items, then remove the auction items in a discrete, non-disruptive manner and deliver them safely to their warehouse, where they will be stored and insured until auction. The company attracts the very best buyers and will carefully assign the items to the best fitting auction. Finally, they auction the items off at their weekly or quarterly auction and send the client a nice check!

“Over the past few years we have been witness to the McMansion generation downsizing and the influx of baby boomers caring for their parents’ possessions,” said Laura McHolm, co-founder of NorthStar Moving. “There is emotional pain in both scaling back and having to sell cherished family belongings. We have walked many of our clients through the two processes and now we are thrilled to have the experts at Abell Auction by our side to ensure our clients’ possessions get the care and return they deserve.” 

“We couldn’t be happier to team up with NorthStar Moving to make a positive impact on those that are overwhelmed by the thought of an estate sale,” said Joseph J. Baratta, VP of client development, Abell Auction Company. “An auction is often the best and most cost-effective way to sell that rare and valuable item. Our family of experts pride themselves on providing a relaxed, non-intimidating experience and finding the best match for a seller and a buyer.”

This new package has garnered a nickname and can be requested individually or combined with any of NorthStar Moving’s luxury services to address a customer’s specific moving needs: 

The Treasure Hunter - You have a bounty of booty but no idea how to lead the treasure seekers to your swag. Modern-day Craig’s Lists aren’t worthy and traditional yard sales won’t bring in deserving loot. Uncover the riches of your hidden treasures with our designated Treasure Hunters. Maybe you don’t even know what your collectable is worth, stand aside like an Antique Road Show guest and listen as they unwrap the high-priced craftsmanship and historic value of your antique. Then let them cast their net as they attract the right buyers and right coin to your treasure. Who knew that people collect canary yellow water glasses?

About NorthStar Moving

Founded in 1994, Los Angeles-based NorthStar Moving® Company has redefined the moving industry as the first to offer eco-luxury moving services, elevating basic moving and storage services to a new unparalleled level of customer service, customized care and environmental consciousness. Honored with more awards for service than any other moving company: “A+” rated by the Better Business Bureau, voted Citysearch “Best Mover,” earned the most five star ratings on Trustlink and Yelp, and recipient of dozens of awards for corporate culture, green practices, community outreach, and growth including multiple “Best Places to Work” awards and ranked on the Inc. 5,000 list for the fastest growing companies in the U.S. for six consecutive years. The company's local, long distance and international moving, storage services, and eco-luxury packages have been featured in leading magazines including The Robb Report Collection and on multiple home and design television shows. NorthStar Moving has proven the state-of-the-art way to move is with its red carpet service, recommended by Coldwell Banker Concierge, The Franklin Report,, The Getty Museum, and an impressive list of celebrity clientele. NorthStar Moving’s mission is to exceed their clients’ expectations with graceful customer care and to move service back into what should have always been the ultimate service industry: the moving industry. For more information, please visit or call (800) Ask-Pros (800) 275-7767.

About A.N. Abell Auction Company 

For over ninety years, A.N. Abell Auction Co. has been serving Southern California with unparalleled service.  Abell is Los Angeles’ only full-service auction house with weekly auctions and quarterly fine art and antique sales, which is why they are sought after by executors, trustees, attorneys and the like.  They all know that when it comes to achieving the highest possible prices for their clients or organization, Abell is the best option. The company provides a comprehensive network of services to those who choose to sell their property through Abell; they have two accredited appraisers that are members of the Appraisers Association of America who can provide IRS/USPAP approved appraisals for estate-related purposes. 

In addition to their ability to appraise the general contents of an estate, Abell is the best and most cost-effective way to sell one’s property.  As a full service auction house, they come to the property and remove all of the belongings to be sold whether it is the fine art, antiques, and appointments for a quarterly sale or the general contents for a weekly sale. By providing two different types of auctions, Abell can reach a wider audience for client’s property. Their quarterly Fine Art and Antique Sale has an international following with private collectors and dealers who have bought property ranging from formal French furniture to contemporary paintings, prints, and sculpture by important artists; their Thursday sales reach to the local trade as well as private collectors.

For more information please visit or call 323.724.8102.