Alphonse Mucha, born in Bohemia, came to Paris in 1887. Over the next 8 years, he emerged from obscurity to become the most celebrated graphic designer of the Art Nouveau movement. His intricate designs and gorgeous subjects were so popular that he produced pattern books for fellow designers and students, and his publishers repurposed his advertisements for hundreds of other products.
“I predict you will be famous”
—Sarah Bernhardt
But his style and status all started when he met the legendary Sarah Bernhardt, the most famous actress of her day. Mucha’s first poster for her not only launched his graphic design career, but elevated her fame, as the public buzz for the image was completely unprecedented.
From that moment on, Mucha used alluring, strong women to advertise everything from cookies to bicycles, alcohol to rolling papers. These women were part of a budding 20th-Century world wherein they had newfound independence and social agency. Through them, Mucha changed the world of advertising and brought Art Nouveau to the streets.
Mon 11am – 6pm
Tue Closed to the public
Wed 11am – 6pm*
Thu 11am – 6pm
Fri 11am – 9pm
Sat 10am – 6pm
Sun 10am – 6pm
*Member Hours: Wednesdays 9–11am
Adults $12
Students $8
Seniors $8
Kids under 18 Free
Visitors with disabilities $8*
*Free admission for 1 accompanying care partner
Poster House
119 W. 23rd Street
New York, NY
40.7434978, -73.9934297
Alphonse Mucha: Art Nouveau / Nouvelle Femme
