Read 'em if you got 'em

For reasons one should probably file under "It Sounded Like a Good Idea at the Time," a British company called Tank Books is publishing books in the same type of packaging reserved previously for cigarettes.  Flip top box, cellophane wrapper, 'n everything.

The works represented include Joseph Conrad's "The Heart of Darkness," Leo Tolstoy's "The Death of Ivan Ilych" and "Father Sergius," as well as Ernest Hemingway's "The Snows of Kilimanjaro."

For collectors who want them all, there's even a metal carton.

"Try one and you'll be hooked," says the website.

It should be noted that there are no scientific studies on the dangers of second-hand reading.