The New England Chapter of the ABAA is holding an "unseminar" at Dartmouth College on September 14, 2011 entitled New Tools: Marketing Approaches, Platforms, & Technologies for Antiquarian Booksellers.
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The "unseminar" is so-named "to emphasize the participatory and 'bottom-up' character of the event." A variety of speakers will deliver presentations followed (or accompanied) by open discussions. The event is free and open to the public.
Dan Gregory of Between the Covers will deliver two presentations in the morning: "Rare Book Photography for the Busy Professional Bookseller" and "The Printed Rare Book Catalog in the Digital Age - New Tech Tools for an Old Sales Channel."
After lunch, several other speakers will take the stage:
Greg Gibson of Ten Pound Island on "blogging as a sales tool and as an historical record."
Ian Kahn of Lux Mentis on the "use of social media such as Facebook and Twitter in business promotion."
Joachim Koch of Books Tell You Why with a talk entitled "Do Social Media Platforms Sell Books, or, Will You Tweet my Facebook?"
Luke Lozier of Bibliopolis on "planning an e-commerce website."
Further information on the event is available from the ABAA here.
If you are interested in attending, please RSVP to firstname.lastname@example.org
Specific questions can be addressed to John Waite of John Waite Rare Books at email@example.com.