Five years ago, Joseph Makkos made a splash with an essay in the Atlantic about how he acquired a sizable collection of vintage New Orleans newspapers for free through a Craigslist ad. He created a company called NOLA DNA, arranged for storage of the collection (kept by the previous owner in 30,000 airtight tubes), and began working on how best to save and showcase its content.
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Last summer Larry McMurtry took the antiquarian book world by the horns when he auctioned off 300,000 volumes from his Archer City warehouses.
