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Hunter S. Thompson Archive Consisting of 182 Letters to be Auctioned

Los Angeles - An extraordinary collection of 182 letters by Gonzo journalist Hunter S.Thompson... read more

Boston's Panopticon Gallery Opens "Bibliophile" Exhibition

To coincide with start of a new school year, Panopticon Gallery presents Bibliophile, a... read more

Howard Greenberg Gallery Presents "Vivian Maier: The Color Work"

New York - The color work of street photographer Vivian Maier will be the... read more

Bonhams Introduces the Griffith J. Davis Photography and Archives

New York − On October 2, Bonhams sale of Photographs will offer over 130... read more

Modern African-American Art Shines in Oct 4 Sale at Swann

New York—African-American Fine Art sales at Swann Galleries offer the opportunity to see marketplace... read more

The First Book Published and Printed in Antarctica at Bonhams NY

New York− On September 25, Bonhams sale of Exploration and Travel, Featuring Americana will... read more

The First Western Book on Cosmetics & Scents will be Sold in Paris

Published for the first time in Venice in 1555, it was a precious asset... read more

Printed Matter Presents the NY Art Book Fair Sept. 21-23

Printed Matter, Inc. presents THE NY ART BOOK FAIR, September 21-23, 2018 Preview:... read more

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California Dreamin’

For collectors of California kitsch, this year’s Rose Bowl is old news in the best sense. Vintage posters, programs, photographs and other artifacts commemorate this day of sport-and-pageant excess. The always lavish and often imaginative programs, dating back to the early 20th century, are a history lesson in Southern California’s transformation from frontier world to Disneyworld, from horse-and-hacienda to super-highway smog-athon.

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Decorated Carriage, 1896
Decorated Carriage, 1896
First Game in the Rose Bowl Stadium, 1923
First Game in the Rose Bowl Stadium, 1923
Rose Queen and Royal Court tryouts
Rose Queen and Royal Court tryouts
Arcadia, California Adventures in Paradise, 1971
Arcadia, California "Adventures in Paradise", 1971
Tournament of Roses program cover
Tournament of Roses program cover
Tournament of Roses program cover
Tournament of Roses program cover

Today’s $42 million Rose Bowl industry has its roots in an East Coast establishment tradition: the need to gloat. Some new members of Pasadena’s Valley Hunt Club wanted bragging rights back east. “In New York, people are buried in snow,” said Professor Charles F. Holder at a club meeting in 1890. “Here, our flowers are blooming, and our oranges are about to bear. Let's hold a festival to tell the world about our paradise.”

During the next few years the festival grew to encompass marching bands and motorized floats, ostrich races, bronco-busting demonstrations, and a race between a camel and an elephant.* Reviewing stands went up along the parade route and—as hoped—newspapers back east began to take notice.

In 1895 a volunteer association formed to take charge of the festival, which had grown too large for the hunt club duffers to manage. In 1902, tournament officials decided to add a football game. Home-state boys from Stanford went up against Michigan and lost 49-0. A decade of Roman-style chariot races replaced the humiliating sport of trying and failing to carry a ball down a field without getting mugged. But in 1916 football returned to stay, and the first modern football stadium went up, nicknamed the Rose Bowl.

The Tournament of Roses soon found a grand home of its own: the Italian Renaissance-style mansion (built 1906-14) built by chewing-gum czar William Wrigley, Jr. Wrigley’s widow donated it to the City of Pasadena in 1958, on the condition that it become the tournament’s permanent headquarters. Quite the corner office, with its ornate wood paneling, marble staircase and fireplaces, inlaid marble floors, crystal light fixtures—and let’s not forget 1,500 varieties of roses, camellias and annuals scenting every open window.

The mansion is also an extraordinary repository of historic souvenirs. Together these artifacts tell the absorbing story of a region that became a moral: Be careful what you wish for.

*The elephant won.

Photos courtesy of Tournament of Roses and the Archives at the Pasadena Museum of History”.
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